English version
Wersja polska

14.05.2014 (środa)
godz. 16:00-19:00/19:30
udział w warsztatach bezpłatny
ilość miejsc ograniczona - obowiązuje wcześniejsza rejestracja (decyduje kolejność zgłoszeń)

UWAGA: warsztat prowadzony w języku angielskim - organizator nie zapewnia tłumaczenia


An introduction to audience development. What is audience development and why is it important? This workshop will look at the key ideas of audience development, using examples from around Europe. It will also be practical and participative and attenders will be encouraged to talk about their own projects and work. It is appropriate for people from all sorts of organisations in the cultural sector and will be especially relevant for those who need to persuade attenders, visitors or participants to engage with arts and cultural events.

słowa kluczowe: audience development, marketing, communications, research, evaluation, festivals, Europe, England

Jonathan Goodacre is Regional Director, East, of The Audience Agency.
His particular interests include outdoor arts, international cooperation projects, cultural tourism, evaluation and community participation. He was co-author of ‘Turning the Tide’ (Momentum 2007) and contributed chapters on marketing and evaluation for ‘Sustaining Cultural Development’ (Gower, UK 2013). He also works on the Pedagogic Team of the European Diploma for Cultural Project Management run by Association Marcel Hicter. Previously, he has worked for organisations such as the Arts Marketing Association, Metis Arts, Anglia Ruskin University, Hoipolloi Theatre, Cambridge Junction and Eastern Touring Agency.
At The Audience Agency, Jonathan is leading on Adeste, a European Union funded project, which is researching and setting standards in audience development across the arts, heritage and cultural sectors in Europe. During 2013, he worked with over 25 festivals, companies and events organisers as part of the Audience Finder Outdoor Arts Sector Cluster in England. This is the largest research project undertaken in the outdoor arts will continue in 2014 and 2015. Other recent projects include producing the evaluation toolkit for Imperial War Museums’ First World War Centenary Partnership and an audience development plan for the Cambridge University Museum of Zoology.

warsztat polecany przez: British Council & Fundacja IMPACT

Fabryka Sztuki w Łodzi Tymienieckiego 3
90-365 Łódź
tel.: +48 42 646 88 65
fax: +48 42 207 35 79

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